Scope of this policy
This policy describes how Breethecloud prepares and maintains its content. It applies to all articles, guides, and reference pages published on the site. It does not describe the practices of any third-party site we may link to.
How topics are chosen
Topics are selected based on three broad criteria:
- Reader relevance. Questions that come up repeatedly in care conversations, support communities, and public health materials.
- Evidence availability. Topics where there is enough reliable information to write something accurate and useful — and where it is possible to be clear about what remains uncertain.
- Gaps in plain-language coverage. Areas where existing resources tend to be either too technical or too vague.
Commercial relevance may influence which products we review. Product pages identify affiliate relationships and distinguish product facts, ingredient research and editorial interpretation.
How text is prepared
Articles are drafted by the editorial team using primary sources: clinical guidance, peer-reviewed research, and material from public health organizations. Drafts are reviewed for clarity, accuracy, and internal consistency before publication.
We aim for plain language. Where technical terms are unavoidable, we explain them the first time they appear. We avoid alarmist framing, promises of specific outcomes, and language that implies certainty where none exists.
Facts, opinions, and uncertainty
We try to distinguish between three types of statement:
| Type | How it is presented |
|---|---|
| Established facts | Stated directly, with a citation to a primary source where relevant. |
| Emerging or mixed evidence | Described as such, with the limits of the evidence noted. |
| Editorial opinion | Rare, and where present, clearly framed as interpretation rather than fact. |
Where evidence is contradictory, we describe the disagreement rather than resolving it prematurely. Where a claim rests on a hypothesis rather than confirmed findings, we say so explicitly.
Medical claims
Medical claims in our content are held to a specific standard. We do not:
- Claim that a treatment cures, reverses, or repairs a chronic condition.
- Describe supplements as approved treatments for any condition.
- Promise specific outcomes, timelines, or guaranteed results.
- Recommend that readers change prescribed treatment on their own.
- Use words such as "miracle," "secret," or "breakthrough" to describe interventions.
Where a treatment or intervention is discussed, we describe what is known about it, what is uncertain, and what the reader may wish to discuss with a clinician. We do not present general information as personalized medical advice.
Medical review
At present, content on this site is prepared by the Breethe Cloud Editorial Team and checked against primary sources. We do not currently list a named medical reviewer, and we do not display a "Medically Reviewed" badge, because no specific clinician has completed a documented review of the content at this time.
If a named medical reviewer is engaged in the future, their role and the scope of their review will be described on the relevant pages. We do not invent credentials, experience, or affiliations.
Use of AI tools
Our editorial process may use software tools for tasks such as spell-checking, formatting, or organizing notes. Any content published on the site is reviewed by a human editor before it goes live. We do not publish unreviewed automated output, and we do not use AI tools to generate medical claims without human verification against primary sources.
Where AI tools are used in the drafting process, the editorial team remains responsible for the accuracy of what is published.
Updating materials
Articles are reviewed periodically and updated when:
- New clinical guidance or research changes the picture on a topic.
- A reader or reviewer identifies a factual error.
- Links to primary sources become outdated or broken.
- The structure or clarity of an article can be improved.
The "Updated" date at the top of each article reflects the most recent substantive revision. Minor copy-edits that do not change meaning are not reflected in that date. Dates are not updated automatically.
Editorial contact
Questions about editorial decisions, or suggestions for topics, can be sent through our Contact page. To report a factual error, see our Corrections Policy.